Food for business as well as pleasure
It’s less than a month until the World Food Travel Association (WFTA) starts orchestrating the largest food and drink based research project ever conducted. What’s more everyone from DMO’s to individuals with a passion to develop Scotland in the business or tourism sector can get involved.
Although Scotland excels at promoting Whisky Tourism, I’m sure you will agree in relation to Food Tourism there is still work to do (for yes, we are indeed more – much more – than simply haggis and shortbread).
There is absolutely no doubt we have the potential to be a great food destination. With the forthcoming project we have the chance to include questions specific to Scotland and so short circuit our way to vital global data and insights that will enhance the promotion of our food as a distinct visitor attraction for those at leisure or here for business.
Although the researchers are all USA based, the Association will leverage its network of 40 ambassadors all around the world to assist with the international components of the survey, and to help guide the researchers to ensure that the report is not USA-centric! As Scotland’s Ambassador I can assure you that the WFTA is very committed to a research study that is of interest to the entire world.
So, what will it cost? One custom question is US$2,500 / approx. £1,600 (and you own the data to your custom questions). General sponsorship is US$15,000 / approx. £9,600 and there is one premium sponsorship available for US$25,000 / approx. £16,000. Each of these options includes a copy of the report and excellent visibility options.
Interested in learning more about it, please contact me for a detailed ‘Overview & Opportunities’ document about the project. The intention is to make this an annual benchmark study so getting involved in the first year will give you preferential treatment in subsequent years, something that is definitely worth thinking about.
There is a strict commitment deadline of September 15, 2015. For more details contact me at brenda@tastingscotland.com
Let’s make Scotland the most desirable food destination in the world.
